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Vivendi – Universal’s approach – a consumer’s point of view. September 25, 2007

Posted by Tom in Apple, emusic, iTunes, music, Techstuff, Universal, Vivendi.
1 comment so far

What Msr Levy has been Reading

Mr Levy’s Bedtime reading

After Vivendi CEO Jean-Bernard Levy claimed that iTunes 20% cut in the 99 cents they charge per song is indecent, I feel compelled to add to the discussion. Monsieur Levy should wake up to the fact that many people stopped buying CDs when buying Computer games, DVD’s , films, computers, software, etc etc became more important than buying music. I remember stopping bothering with music because it had become all too much the same (Contrived MTV rubbish designed to sell to sub teens). One thing that “saved” me was when I got iTunes, ripped all my cd’s and started listening again.

This got me looking for new music too.

Unfortunately there was no iTunes Music Store, so a lot of my music came from unusual sources (and more came from buying CD’s).

However my new interest in music was slow and only half baked. The trouble of tracking down music on P2P was difficult and buying CD’s was, frankly, too expensive.

Then along came ITMS Europe. I started buying music again….. (Did you get that Mr Levy… I STARTED BUYING MUSIC!) and loads more than I had done in the past. (Pre iTunes, from aged 15 to approx 30– 200 albums, so approx 1 album a month + 1 or 2 terrible x-mas presents, remembering that my income only started at 21/22 yrs old and was measly); Post ITMS and pre emusic monthly pay scheme (+ having had a child along the way (this stops most rash consumer behaviour for at least six months)) aged 30- 32, 15 albums from ITMS and about 5 CDs. So there was a clear increase (remember income from age 15 to 21 almost zero)

I mentioned emusic and it is important for labels such as Universal (why that name? is it a wish?) to take note of. I have religiously spent €20 a month on music since signing up with Emusic’s non-DRM scheme. I don’t always download my 90 tracks worth. BUT I have yet to think it is bad deal. I cannot get enough of Emusic. AND there are new acts on it.

The music is also VERY good.

So where am I going with this. Well nowhere in particular, except to give my 2 cents worth (not that Universal cares about 2 cents, they are more interested in 80 or 90).

Once the ease of music cannot be bought, it can only be swapped, (ie p2p) like TV shows currently in Europe.

I am a Mac owner, though I do not worship Apple , Steve Jobs or iTunes (hence my use of emusic).

I hope Universal wakes up and asks Apple to lower the cost of all their music.

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